Veteran editor Kate Zentall shares what authors need to know about editing, publishing timelines, and managing expectations. Learn why books take longer than expected, how editors improve manuscripts, and what writers can do to avoid common publishing pitfalls.
Recent Posts
Ep. 19. Inside Traditional Publishing with Bree Barton
Traditionally published author and book planner Bree Barton shares why she just might self-publish her next book.
Ep. 18. You’re Published! What Next?
Your book is published—now what? Learn how to evaluate ROI based on your original goals, maintain marketing momentum, and adapt your strategy so your book continues working for you long after launch.
Ep. 17. Author Service Accounts
After publishing your book, setting up the right author service accounts is essential. Learn how to manage metadata, claim your Amazon Author profile, leverage Goodreads, and maintain accurate listings across major platforms.
Ep. 16. Marketing & PR for Your Book
Learn how to plan your launch, leverage preorders and reviews, prepare a professional media kit, and build long-term visibility beyond release day.
Ep. 15. Printing & Distributing Your Self-Published Book
Learn the differences between offset and print-on-demand, how discounts affect royalties, and how to choose the right distribution strategy for your publishing goals.
Ep. 14. Producing Your Indie Audiobook
Audiobooks are a fast-growing segment of publishing. Learn how to decide if your book is right for audio, choose between DIY and professional production, and plan for distribution, costs, and launch timing.
Ep. 13. Designing Your Book Interior
Interior design turns your manuscript into a professional book. Learn how to approach layout strategically—from hiring the right designer to formatting for print and e-book and proofing before press.
Ep. 12. Designing Your Book Cover
Your cover is your most powerful marketing tool. Learn how to approach book cover design strategically—from hiring a designer and creating a strong brief to proofing before print.
Ep. 11. Compiling & Organizing the Sections of Your Book
Front matter, main matter, back matter—what belongs where? Learn about the essential sections of a professional book, when to include them, and how to structure both print and e-book editions.
