Book Shepherding

Orange sheepBook shepherds advise and guide authors throughout the book-creation journey, from writing and manuscript creation to the publication of their work. A book shepherd offers editorial services such as ghostwriting, writing coaching, or developmental guidance; editing services such as line editing, copyediting, and proofreading; design services such as cover design and interior formatting; administrative services such as procuring ISBNs, Library of Congress Catalogue numbers, barcodes, pre-order pages, and Amazon pages; and marketing services such as social media marketing, website development, Amazon marketing, and publicity/press release assistance. Some shepherds take on these services themselves, while others identify the appropriate contractors for the author to hire.

The constant flow of changes in the writing and publishing world requires the expertise of somebody like a shepherd to ensure that a book is properly represented to readers. Some book shepherds can even help authors navigate authors in traditional publishing space, as many also have relationships with large or mid-size publishers and can help authors to create a book proposal, identify and secure an agent, and navigate traditional publishing agreements. An author who is unable to secure a traditional publishing deal or who opts to self-publish can move forward with a book shepherd in any capacity needed to get the book done. The author and shepherd can then turn to small or mid-size publishing firms to try to secure a publishing deal, or the shepherd can help the author navigate self-publishing.

While Redwood Publishing does not offer all of the above services, the Redwood team can be hired as a full-service contractor to take a manuscript through all the necessary steps once the writing is completed. At Redwood, we pair your manuscript with the appropriate copyeditor and proofreader, design your book from cover to interior layout, and manage all necessary paperwork to help you publish via print-on-demand channels or a traditional print-and-distribution release.

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